Andy's Answers: How Mattel used social media to build excitement around Hot...
With 43 years of history, Mattel’s Hot Wheels brand has a huge following of passionate, loyal fans. But Mattel had a challenge many classic brands face: keeping the conversation fresh for longtime...
View ArticleAndy’s Answers: How Mattel kept Barbie’s presidential buzz going after the...
Mattel had a clever, timely and inspirational campaign when it put Barbie in for the presidential race. The brand set up news conferences, sponsored events for the White House Project and got the...
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